The Credit Lab Rebrand
The Credit Lab is a bespoke outsourced credit control service that transforms debt challenges into strong customer relationships. With a prompt, polite, and persistent approach, it reduces stress, improves cash flow, and supports business growth. Professional yet flexible, it blends expertise with a personal touch, preserving relationships while ensuring financial stability.
The Challenge
Mel wanted to move beyond DIY branding and create a professional identity that reflected her business’s growth, expertise, and personal approach to credit control, without losing the familiarity her clients trusted.
The Outcome
Together, we created a brand that:
- Retained recognisable elements like her signature pink
- Communicated professionalism and warmth through elegant design
- Differentiated her from automated competitors with a human-first visual identity
Mel now promotes her business with confidence, has grown her team, and continues working with me monthly to create branded assets that build trust and visibility, from social graphics to infographics and business cards.
“I had the pleasure of engaging Kaye to rebrand the business recently and I couldn’t be happier with the outcome!Kaye took the time to understand the business, what its strengths were and how its image compared to market peers. The whole process was broken down into manageable steps and the branding document supplied at the end absolutely blew me away!! Our new brand feels like home already and we’re so excited to move into the future with it. Thank you Kaye!”
Mel, The Credit Lab
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