How Charlotte the Copywriter’s brand identity jumped from amateur to professional, thanks to Kaye Heseltine Designs
“Kaye took my vague ideas and transformed them into a logo and brand that I’m proud to show off. They really feel like me.”
Charlotte Davies, Charlotte the Copywriter
Challenges
Charlotte the Copywriter needed to stand out in a crowded market to target premium clients
Her business was taking off and she had important events coming up but…
She was embarrassed by her “amateurish” logo and lack of consistent branding
Solutions
Kaye Heseltine Designs provided graphic design expertise and branding support
Kaye got to know Charlotte’s likes, personality and business aspirations through 1-2-1 meetings and detailed questionnaire
She developed a logo and brand guidelines in line with Charlotte’s “minimalist and feminine” requirements
Kaye designed and delivered an attractive pull up banner for events, within a tight deadline
Results
Charlotte has a professional brand to support her growing business
The brand guidelines enable her to create branded client-facing documents and social media posts easily
Charlotte now recommends Kaye Heseltine Designs to her copywriting clients
“When you start out in business you wear lots of hats. Accountant, marketing manager, designer…You want (and need!) to keep costs to a minimum. But there comes a time when it’s better to invest in experts, especially if you want to scale up”
Charlotte Davies, Charlotte the Copywriter
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