You were finally creating something that represented you.

And you should be proud of that first logo. It was your way of saying, “I’m here, and I’m doing this.”

But as your business grows, so do your needs. What worked back then might not be working now. And that’s okay because it’s a sign of progress.

Signs Your Logo Isn’t Working for You Anymore

Let’s be honest, your logo might be causing more confusion than clarity. Here are a few signs it’s time for a refresh:

• You’re using different versions everywhere. One version on your website, another on your socials, and a third on your business card. It’s confusing for you and definitely confusing for your audience.
• It doesn’t reflect who you are now. Maybe that swirly font or shade of pink doesn’t match the professional, confident business you’ve built. Your ideal client might have changed, and your logo needs to speak their language.
• You feel embarrassed sharing it. You know that moment when you’re at an event, someone asks for your card, and you hesitate. That little “ick” feeling? It matters. If your logo doesn’t give you confidence, it’s holding you back.
• It’s still stuck in Canva template land. Clipart-style logos and generic designs don’t stand out. And they don’t grow with you.
• It’s not versatile. You’re trying to squeeze a stacked logo into a tiny space and losing all impact. It doesn’t work in black and white, and it’s unreadable at small sizes.

Quick Logo Self-Audit Checklist

Ask yourself:

• Do I use the same logo consistently across all platforms?
• Does my logo reflect my current values, audience, and services?
• Do I feel proud to share it?
• Is it easy to read and recognise in different sizes and colours?
• Does it feel unique to me and my business?

If you answered “no” to any of these, it might be time to rethink your branding.

Why Branding Is More Than Just a Pretty Logo

Branding isn’t just about looking nice, it’s about building trust.

It helps your audience recognise you, remember you, and feel confident in choosing you. It attracts the right clients not just any clients. And when your branding is consistent, marketing becomes easier. You stop second-guessing every post, flyer, or email.

I’ve lost count of how many clients have told me they feel different after a rebrand. They show up with more confidence. They understand their business better. And they finally feel like their visuals match the value they offer.

What a Professional Brand Identity Can Unlock

When you invest in your branding, you’re not just getting a logo. You’re getting:

• Clarity in your messaging and visuals
• Confidence in how you promote your business
• A cohesive look across your website, socials, packaging, and more
• Strategic design that supports your goals, not just look good

This doesn’t mean losing your personality. It’s about refining it, so your brand feels more you, not less.

What to do next

Starting with DIY is totally normal. It’s a smart, practical first step. But growth calls for change.

So ask yourself: Is my current branding helping me grow or is it holding me back?

If you need someone to discuss your thoughts with, I offer free brand audits.

No pressure, just insight. I'd love to help